The Dallas Regional Chamber’s 2025 Annual Meeting, presented by Blue Cross and Blue Shield of Texas, at Globe Life Field, brought together over 1,000 business leaders to celebrate the region’s successes and explore why Dallas is the #1 market in the U.S. for sports business. I created and executed a marketing strategy that showcased the city’s powerhouse sports industry while promoting the theme of "Building Tomorrow Together."

The campaign included a range of promotional materials such as digital assets, social media content, and email campaigns that highlighted the impressive lineup of speakers, including industry leaders like Charlotte Jones of the Dallas Cowboys, Cynt Marshall of the Dallas Mavericks, Neil Leibman of the Texas Rangers, Brad Alberts of the Dallas Stars, Gina Miller of FC Dallas, and Greg Bibb of the Dallas Wings. These speakers participated in a conversation moderated by Chuck Morgan, one of Texas' most recognizable sports voices.

The event also marked the debut of Rick Welts, the newest CEO of the Dallas Mavericks, adding another exciting dimension to the conversation about the region’s growing sports business landscape.